A Brand Transformation
Kinsley had already built a strong reputation as a meeting and event planning firm in Littleton, Colorado Over 20 years in the business gave them deep expertise, but their brand no longer captured the energy and innovation behind their work. Cranium Agency was hired to reinvigorate Kinsley’s presence and help them reach new markets and stand out in a competitive market.
BRAND COACHING & RESEARCH
We began by listening: holding in-depth sessions with Kinsley’s leadership team to understand the organization’s vision, target audience, and big-picture goals. Our brand research helped us uncover unrealized strengths and clearly articulate how Kinsley’s “meeting architects” approach sets them apart.
REBRAND & POSITIONING
Building on these insights, we guided Kinsley through a rebrand that placed “We Know Meetings” at the forefront. This new positioning showcased their ability to design events from the ground up, further reinforcing Kinsley’s longstanding passion for delivering exceptional results.
BRAND BUILDING & TRANSFORMATION
We then broke down each touchpoint of the Kinsley brand—online channels, print collateral, and internal resources—to ensure a cohesive look and voice. This brand transformation was about more than a new logo or color palette; it was a holistic approach that brought out the human element of Kinsley’s work, emphasizing genuine relationships with clients and a commitment to continuous learning.
CAMPAIGN STRATEGY
To amplify Kinsley’s rebrand, Cranium Agency developed a campaign strategy focused on sharing success stories, highlighting the importance of meeting objectives, and demonstrating the company’s flexibility in both in-person and online settings. Thoughtful storytelling helped bring Kinsley’s refreshed identity to life and connected powerfully with their audience.
IDENTITY DESIGN & EVENT BRANDING
Next, we refined Kinsley’s visual identity, keeping their approachable personality front and center. From updated typography and color systems to polished marketing materials, every element carefully reflected Kinsley’s commitment to clarity and warmth.
Results
- Increased Brand Awareness: The rebranding campaign significantly raised Kinsley’s profile within the industry.
- Enhanced Client Acquisition: The new brand resonated strongly with their target audience, resulting in a noticeable increase in leads and new client acquisition.
- Improved Client Retention: Existing clients appreciated the refreshed brand and renewed focus on experience, strengthening loyalty and fostering long-term partnerships.
- Stronger Employee Engagement: The team embraced the new brand, feeling proud and motivated to represent a company with a clear identity and purpose.
- Strong Market Position: Kinsley Meetings is now perceived as a forward-thinking, innovative leader in their sector.
Conclusion:
The Cranium Agency’s collaborative approach, focusing on both strategic brand building and emotional connections, successfully transformed Kinsley Meetings. By uncovering their unique value proposition and crafting a brand identity that authentically reflects their passion and expertise, we helped them achieve significant growth and establish themselves as a leading force in the meeting and event planning industry. Kinsley Meetings’ success underscores the power of a holistic brand transformation in driving business results. Their clients aren’t just attending meetings, they’re participating in expertly crafted experiences—and that’s a feeling Kinsley now communicates brilliantly.
