You! Newsletter: Vol. 25, No. 6 –
Another great question from a new client!
“Do you recommend we go through a full brand discovery and process or can we do something smaller?”
Strategically, there are many approaches to this, although we can break it down into two fundamental approaches. Let’s go over them.
A Full Brand Discovery: If you’re launching a new venture, planning a major pivot, or sense that your brand hasn’t truly connected with people, an in-depth comprehensive brand discovery may be what you need.
A full brand discovery focuses on deep layers of your brand as the first, most essential step. This means looking closely at your core values, internal culture, and what drives your business before you ever engage in external visuals or messaging.
If done correctly, this deep dive unlocks the necessary information to create authentic brand stories and makes sure your team is passionate and crystal clear about your brand story. This alignment isn’t just nice to have. It’s what builds lasting trust and makes every future marketing move more effective.
A Smaller, Tactical Branding Initiative: If your foundation is strong but you sense the need for a refresh or maybe a tweak to your brand messaging, logo, or audience touch points, a smaller focused brand initiative can absolutely move the needle.
To get a general understanding of where your brand health is, check out our Brand Health Assessment. It is meant to help you evaluate your brand.
We’ll give you clarity on the extent of your branding needs. But even small branding projects benefit from pausing to reflect on the core of your brand; never forget the “why” behind the your brand update.
Human-Centric Branding in Action: No matter the scale, our entire process is focused on people. Our process starts by listening, not dictating.
We’ll turn those discoveries into emotionally charged, resonant stories that differentiate you. Not just because they look pretty, but because they’re internally aligned.
In short:
- Go for full discovery when you want depth, transformation, or you’re starting fresh. This creates resilience and trust, setting you up for sustainable growth.
- Choose a smaller initiative when you’re rapidly growing or evolving, but want to stay aligned and sharp on specific touch points. Just don’t skip the soul-searching part, even if it’s brief.
Final thought: Branding is about authentic human connections. Take the time to go beneath the surface, however big or small your effort, and you’ll end up with a brand people truly care about.
