Featured Project Arcadia

BUILDING UPON AN ALREADY STRONG BRAND

Transforming EPS Settlements Group into Arcadia Settlements Group – A Branding Success Story

At Cranium Agency, we believe in the transformative power of branding. Our mission is to help our clients discover their unique brand identity and unleash their potential in the market.

The Challenge:
EPS Settlements Group, a highly reputable company in the settlements industry, approached us with a desire to rebrand. They wanted a fresh identity that not only represented their core values and commitment but also positioned them as leaders in the industry. Our challenge was clear: create a new name and brand that would resonate with their audience and set them apart.

Naming – Discovering ‘Arcadia’:
The first step in our rebranding journey was finding a name that encapsulated EPS Settlements Group’s essence. After extensive research and brainstorming sessions, we unveiled ‘Arcadia.’ This name beautifully conveys the idea of a harmonious, idyllic place—a vision of a better future for their clients. It symbolizes the journey towards resolution and peace, which aligns perfectly with the company’s mission.

Brand Research – Uncovering the Essence:
With in-depth brand research, we wanted to uncover what truly made Arcadia Settlements Group unique. Through proprietary techniques and collaboration with their senior team, we discovered their commitment to providing financial stability for injured individuals. Their passion for helping and empowering people in need became the core of their brand story.

Brand Launch – A New Chapter:
The brand launch was a pivotal moment. Arcadia Settlements Group emerged with a fresh look and feel. Their updated brand brought forth their core values and brand differentiation, setting them on the path to industry leadership. The launch wasn’t just about a new name—it was about introducing a new promise, a new story, and a new brand “Arcadia”.

Brand Position – Leading with Compassion:
Arcadia Settlements Group’s new brand position was crystal clear: they were not just another settlements company. They were a beacon of compassion and innovation in the industry. Their commitment to their clients’ well-being was unmatched, and we wanted the world to know it.

Corporate Identity – Visualizing Excellence:
To solidify their new identity, we designed a corporate identity that exuded professionalism, trustworthiness, and innovation. The logo, color palette, and visual elements all came together to represent Arcadia’s core brand.

The Results:
The transformation from EPS Settlements Group to Arcadia Settlements Group was nothing short of remarkable. They didn’t just have a new name; they had a brand that resonated with their audience and reflected their core values. The results were tangible:

• Market Leadership: Arcadia Settlements Group positioned themselves as leaders in the industry, thanks to their fresh brand identity and strong brand promise.
• Client Engagement: The new brand story resonated deeply with their clients, strengthening their client relationships.
• Brand Recognition: ‘Arcadia’ became synonymous with trust, compassion, and innovation in the settlements industry.
• Business Growth: With their enhanced brand, Arcadia Settlements Group expanded their reach, with over 160 experienced settlement professionals across 50 offices in the United States and Canada.

The Meaning of ‘Arcadia’:
The name ‘Arcadia’ symbolizes the new brand story towards a better future, a place of peace and resolution. It represents the commitment of Arcadia Settlements Group to help and empower people in need, navigating the complexities of injury claims with experience, compassion, and innovation.

In conclusion, the rebranding of EPS Settlements Group into Arcadia Settlements Group was a testament to the power of branding. At Cranium Agency, we are proud to have played a vital role in defining their brand and providing exceptional brand consultation. Arcadia Settlements Group is now not just a company but a symbol of hope and support for those in need.

“I couldn’t be more excited to celebrate and share this fantastic news! I genuinely appreciate and value the continuance of our strong partnership with our clients, consultants, case managers and employees as we enter this exciting new era with Arcadia. Also, Cranium Agency played a vital part in defining our brand and provided us with amazing brand consultation”.

Brad Cantwell, President
Arcadia Settlements Group

Let us help you discover the potential of your brand. Contact Cranium Agency today, and let’s  transform your brand into a powerful force in your industry.